With the real-time communication this platform offers, you can enhance the capabilities of your business. You can plan to either send transactional messages, use it to perform live chat, or design drip campaigns to cater to several use cases. It calculates usage based on the number of sessions/interactions that occurred using the WhatsApp API. In return for using this service, WhatsApp would charge you for the usage. As a result of this API, the business can interact with all its customers with a common number whereas giving its agents the capability to view their conversations.

WhatsApp API ensures that large companies can easily cater to their pool of customers easily using the API. How will you manage their schedules and ensure they converse in real-time? Say you have several agents employed with you, working round-the-clock to extend customer service and engagement.

Now, let’s break this down to understand it better. It is a product offering of WhatsApp catering to businesses that need to make use of automation to interact with thousands of their customers, and they do this using this API. In this article, we go over what is WhatsApp Business API, why should a business use it, and how is it helpful. It is not just another support channel but a multi-faceted and highly conversational channel that can be used for purposes including but not limited to lead generation and customer service. It has opened up new business opportunities and increased the support landscape further. Messengers are becoming the go-to for most business buyers who want to know more about the product or get some support regarding implementation.Īmong the several Messenger applications currently being regarded by businesses, WhatsApp Business API is growing popular.

What is whatsapp business model